Bare Butter & RibSupreme

For Blissclub’s foray into the travelwear category, I led the concept development and visual identity for the Bare Butter and RibSupreme launches. I crafted the campaign mood, tone, and imagery direction, bringing both stories together under a unified “Travel with Bliss” narrative that redefined the brand beyond activewear. The launch established a fresh lifestyle lens for Blissclub one that blended functionality with aspiration, creating a visually cohesive and emotionally resonant entry into the travel space.

Bliss Terry

For the launch of Blissclub’s Blissterry Collection, I led the visual concept and art direction, crafting a cozy yet adventurous aesthetic. Using a dual-tone background to represent beach and mountain, the campaign highlighted the collection’s versatility and warmth, expanding Blissclub’s visual storytelling into a more lifestyle-driven space.

Swimwear

For Blissclub’s Swimwear Collection, I led the visual direction and art styling, creating a bold and refreshing look that celebrated movement and confidence. The campaign focused on clean compositions, vibrant tones, and fluid energy, capturing the essence of summer and expanding Blissclub’s visual identity into a more playful, lifestyle space.

Travel Collection

For Blissclub’s new Travel Collection, I led the visual concept, art direction, and set design, creating a space inspired by airplane windows and ambient lighting to evoke the feeling of being mid-journey. The campaign blended comfort, movement, and wanderlust, positioning travel as an effortless extension of the Blissclub lifestyle