Bare Butter & RibSupreme

For Blissclub’s foray into the travelwear category, I led the concept development and visual identity for the Bare Butter and RibSupreme launches. I crafted the campaign mood, tone, and imagery direction, bringing both stories together under a unified “Travel with Bliss” narrative that redefined the brand beyond activewear. The launch established a fresh lifestyle lens for Blissclub one that blended functionality with aspiration, creating a visually cohesive and emotionally resonant entry into the travel space.

BlissPolice

The BlissPolice campaign was a bold, satirical intervention designed to disrupt the traditional "fashion over comfort" narrative. Inspired by iconic pop-culture crime-fighting trios, the campaign featured high-profile creators Barkha Singh, Sakshi Sindwani, and Rida Tharana on a mission to "arrest" fashion crimes like restrictive fits, poor fabrics, and suffocating activewear.

Launched as a 360° marketing blitz, it successfully repositioned BlissClub from a performance activewear label to a "movement-wear" brand focused on the lived experience of comfort.

Swimwear

For Blissclub’s Swimwear Collection, I led the visual direction and art styling, creating a bold and refreshing look that celebrated movement and confidence. The campaign focused on clean compositions, vibrant tones, and fluid energy, capturing the essence of summer and expanding Blissclub’s visual identity into a more playful, lifestyle space.

Travel Collection

For Blissclub’s new Travel Collection, I led the visual concept, art direction, and set design, creating a space inspired by airplane windows and ambient lighting to evoke the feeling of being mid-journey. The campaign blended comfort, movement, and wanderlust, positioning travel as an effortless extension of the Blissclub lifestyle