The BlissPolice campaign was a bold, satirical intervention designed to disrupt the traditional "fashion over comfort" narrative. Inspired by iconic pop-culture crime-fighting trios, the campaign featured high-profile creators Barkha Singh, Sakshi Sindwani, and Rida Tharana on a mission to "arrest" fashion crimes like restrictive fits, poor fabrics, and suffocating activewear.

Launched as a 360° marketing blitz, it successfully repositioned BlissClub from a performance activewear label to a "movement-wear" brand focused on the lived experience of comfort.